In an announcement that has garnered quite a lot of attention these past few days, Ubisoft have announced that they are in the process of developing a “next-generation theme park”. This is not meant to indicate their entry into the Theme Park Simulation game market, but rather their rather ambitious goal to launch an actual real world theme park. The project will be led by Ubisoft Motion Pictures, who have previously worked on the Rabbids Dark Ride at Futuroscope in France.
For their first theme park, Ubisoft Motion Pictures are partnering with RSG, co-owner and co-developer of Movie Animation Studios (MAPS). The planned 10,000m2 development will be situated in Kuala Lumpur, Malaysia. Although they are not giving away any specifics on rides just yet (No surprise given the park is not set to open until 2020), Ubisoft have confirmed plans to release rides, attractions and shows based on franchises including Assassin’s Creed, Just Dance and Rabbids.
Time will tell if this proves to be a successful project for Ubisoft, but I will admit my interest has been piqued by this announcement. I personally wouldn’t object to a ride based on the disco surfing levels found in Rayman 3: Hoodlum Havoc.
Jean de Rivières | Senior Vice President of Ubisoft Motion Pictures
Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game. In RSG, we’ve found a partner with a successful track record in working with international brands, a shared ambition to design the family destination of the future, and a wealth of expertise in theme park development.
Ramelle Ramli | Chairman of RSG
RSG is committed to redefining family fun, and video games have taken an increasingly central role in entertainment for all ages. Partnering with Ubisoft means we’ll work with their creative teams to develop the first of what we believe will be a revolutionary new theme park experience. We are confident that this partnership agreement highly benefits both parties and consolidates our presence in the global family entertainment market.
