Online retailer Playasia and Bandai Namco Entertainment Asia have entered into a strategic partnership regarding the distribution of physical goods. Announced a few days back, the agreement establishes Playasia as the exclusive e-commerce distribution partner for the publisher’s official merchandise across several Southeast Asian and East Asian territories.
The regions covered by this deal include Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and the Philippines. Under this arrangement, consumers in these locations will be able to purchase items related to major intellectual properties such as Tekken, Elden Ring, PAC-MAN, Little Nightmares, and the Tales of series directly through the retailer.
To facilitate the partnership, Playasia has launched a dedicated section on their website specifically for Bandai Namco Entertainment Asia products. This storefront is intended to stock full collections, including new releases and pre-order items.
Jan Neuhaeusser, CEO of Playasia, provided a statement regarding the collaboration and the company’s focus on serving the fanbase:
Partnering with Bandai Namco Entertainment Asia marks an exciting milestone for Playasia. Our teams share a commitment to serving global fans with authenticity, quality, and passion. We look forward to expanding access to official merchandise and supporting the vibrant communities that celebrate these iconic franchises.
