HoYoverse has announced that, with Zenless Zone Zero marking its first year on the market, they will complement it with a worldwide food collaboration dubbed Operation Yum, and London fans will get their slice of the action from 15 July. For a full month, every Butchies restaurant in the city will serve a limited edition “ZZZing Burger” combo inspired by the game’s futuristic hometown of New Eridu.
Purchasing the meal nets diners a scratch-off card that unlocks several digital goodies, including an exclusive avatar and profile card, alongside physical keepsakes such as a themed postcard and poster. The promotion runs until 15 August and is open while supplies last.
Fans looking for a deeper dive can visit a two-day community event at Butchies’ Tooley Street location (120 Tooley St., SE1 2TH) on 19 and 20 July. Cosplayers and content creators are expected to mingle with guests, and a pop-up merch booth will offer limited items like the Operation Yum beach towel, tinplate badge, and acrylic keychain.
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