Kaizen Game Works Announces Second, Very Mascot-y Game Project: Promise Mascot Agency

Developer Kaizen Game Works has announced that work is underway on their second video game project dubbed Promise Mascot Agency. Pitched as “the world’s first (and best) open world mascot management crime drama”, players can look forward to a blend of open world exploration and mascot management wrapped in a crime drama storyline. Set in a cursed Japanese town called Kaso-Machi, the game follows Michi, a former yakuza lieutenant tasked with transforming a failing mascot agency into a thriving business, while uncovering the mystery of his own exile.

In Promise Mascot Agency, players will navigate the town in Michi’s dilapidated truck, which is upgradeable throughout the game. The town aims to offer a rich environment filled with potential friends, collectibles, and business opportunities. Recruiting and managing mascots – who are their own sentient beings with individual wishes and desires – form a core part of the gameplay loop. Players must negotiate with these mascots, who range in desires from simple snacks to grander, more dramatic aspirations.

Once they’re on the books, mascots can be trained and sent out on a variety of jobs to make money, gain experience and spread the name of the Promise Mascot Agency far and wide! Of course, jobs don’t always go to plan – whether it’s a narrow doorway, kitchens catching on fire or dreadful nightmare spirits, danger lurks around every corner. It’s up to the player to assist their imperilled employee using Hero Cards, which represent different characters Michi meets. These cards can be used to help mascots overcome various challenges they face on the job, enhancing their abilities to earn money and experience.

The development of Promise Mascot Agency involved collaboration with notable industry figures. Japanese developer Ikumi Nakamura and concept artist Mai Mattori contributed to the game’s art direction, helping to shape its distinctive character and setting designs. UK-based Japanese manga artist Inko Ai Takita brought the game’s characters to life with her distinctive manga style. Music on the other hand comes from two composers: Irish musician Alpha Chrome Yayo and Japanese music industry veteran Ryo Koike.

Promise Mascot Agency is scheduled for release on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch, and Windows platforms in 2025.

Promise Mascot Agency rules. Working with Ikumi, Mai, Kowloon and all of our new friends has been amazing. Please be excited to buy play it. #kaizenyachtquest

Oli Clarke Smith, Game Director

We’ve poured our heart and soul into this game. We are so excited for you to visit Kaso-Machi and its inhabitants, we hope you enjoy getting to know Michi, Pinky, and the rest of our latest band of weirdos and freaks. Please enjoy.

Rachel Noy, Art Director

Promise Mascot Agency is filled with amazing characters, and we hope you’ll enjoy getting to know them as much as we enjoyed bringing them to life. We’re so excited to let everyone explore Kaso-Machi in Michi’s kei truck.

Phil Crabtree, Technical Director

“Man, I’m finally going to be famous and be on talk shows and get into scandals and take on ill-advised endorsement deals! Anyway, can’t sit around yapping when we’ve got a business to run, a criminal conspiracy to uncover and a corrupt old mayor to bury in the woods!”

Pinky, Assistant Manager of the Promise Mascot Agency

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