After introducing the tagline “Play Has No Limits” for the PlayStation Brand and ahead of previewing the latest games and news for the PlayStation 5 during their livestream tomorrow morning, Sony Interactive Entertainment has shared their newest brand spot for the PlayStation 5 – titled – “The Edge”. The idea behind the title is to showcase “Sony’s ambition to challenge the ordinary and continue to push the boundaries of play”. You can watch the full spot at the top of this page.
We want to raise the bar for our fans and for ourselves as we move into a new generation. The core of our brand is defined by those thrilling moments when our hearts race and we leap into undiscovered adventure. That’s what this new ad is all about…The future of gaming looks incredibly promising, and we want to make a few more promises in turn. We will never stop imagining the future. We will never stop cherishing games, the remarkable people who make them, and the passionate people who play them, because we believe that Play Has No Limits.
Eric Lempel – Senior Vice President of PlayStation Worldwide Marketing
If you want to know more about the PlayStation 5, including potential release date / pricing / pre-order details, keep an eye out for the official PlayStation 5 Showcase at 6am AEST tomorrow morning.