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Sony Computer Entertainment Australia Seek to Promote “The Wonderful Life of a PS4 Player’ in New Ad Campaign

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Sony Computer Entertainment Australia have recently revealed and begun a new promotional campaign for the PlayStation 4. Basing their concept on the premise that “PS4 players have access to endless worlds and wonderlands with the various games available on the PlayStation 4”, this new ad seeks to take viewers on a guided tour of ‘The Wonderful Life’ of a player.

This is what they have had to say on the video above:

Set to the soundtrack “Go” by iconic electronic dance duo, The Chemical Brothers, this fun and light-hearted take on what gaming means to a player sees game worlds come to life. From accessing cars usually reserved for pros; to harnessing the ability to travel to the outer reaches of the solar system, playing the world’s most powerful console this Xmas will make PS4 player’s lives more ‘wonderful’.

With the Christmas season just around the corner, expect to see a lot of promotions and a lot of games land on store shelves in the coming months from many publishers and developers.

Michael Ephraim | Managing Director of Sony Computer Entertainment Australia and New Zealand

In my 20 years with PlayStation, I have never seen the array of incredible games on offer as this Xmas. This combined with the breadth of TV, movies and music content makes PlayStation the ultimate set top box this year so Australian families can enjoy the endless entertainment they love – no matter what their passion.

“PS4 is the most powerful console and the preferred choice globally. As the fastest selling console in Australia, we look forward to maintaining momentum to build on an already wide reaching base to not only be the best place to play, but also the best place to be entertained. There is truly something for everyone.

Sony Computer Entertainment Australia Seek to Promote "The Wonderful Life of a PS4 Player' in New Ad Campaign 3
Sam
Founder of The Otaku's Study. I have been exploring this labyrinth of fandom these last fourteen years, and still nowhere close to the exit yet. Probably searching for a long time to come.

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