Irrespective of the series, the development of tie-in websites when done correctly can really be a promotional charm for a title. For Ubisoft’s upcoming title Watch_Dogs, this comes in the form of WeAredata, an experimental website designed to gather and graph the publicly available data that govern people’s lives in a single location*.
*Currently only for the cities of Berlin, London and Paris.
Watch_Dogs takes place in a fictionalized reality within the city of Chicago, where much of the information, public security and online infrastructure is run by the Central Operating System (CTOS). This is the basis for the WeAreData system. Watch_Dogs WeAreData allows users to access real-time data that run the cities of Berlin, London and Paris as well as information on their inhabitants. Via a 3D mapping system, the consolidated, openly available information that can be easily viewed includes public transport schedules (such as subways and public bicycles), telecommunications networks (including mobile antennas, WiFi spots and advertising networks), energy consumption, traffic and safety infrastructure (like CCTV cameras and traffic lights) and regionalised socioeconomic data (such as average net income, unemployment rate and crime rate).
Geo-localized social media activities for the cities residents are also available – including publically available Facebook, Foursquare, Instagram and Twitter posts. Despite its limited scope to just three cities, I think this is quite a nifty little promotional tool.
Also for those who are concerned, sourced from the official website:
WHAT YOU WILL DISCOVER HERE ARE ONLY FACTS AND REALITY.
Watch_Dogs WeareData gathers available geolocated data in a non-exhaustive way: we only display the information for which we have been given the authorization by the sources. Yet, it is already a huge amount of data. You may even watch what other users are looking at on the website through Facebook connect.