Based on the hit children’s show Bluey, a show which words like “influential” and “popular” among children and adults alike would be an understatement, the immersive experience Bluey’s World is confirmed to be opening in Brisbane, Queensland on 7 November 2024.
Commencing in the city which Bluey and her family reside in, Bluey’s World is pitched as a one-of-a-kind immersive experience which will take visitors into the Heeler’s iconic family home, backyard and beyond in real life. The immersive experience is set to feature real-life sets, recognisable scenes, and the beloved characters and games from the television show – all housed within the 4000sqm Northshore Pavilion. The venue is also being designed to be accessible by bus, car, foot and bike – and as featured in Bluey episodes like ‘Spy Game’ and ‘Ice Cream’, or your last trip past the Brisbane River, the CityCat.
Tickets have gone on-sale for Bluey’s World today, with prices starting from $49.90 per ticket. Ticketing information is accessible via the official Bluey’s World website.
Commenting on this announcement, a number of stakeholders chimed in, including:
The magic of Bluey isn’t only in the universally relatable characters and storytelling. It is also in the setting – the beloved Heeler house in beautiful Brisbane is so well known to fans that it’s (near) recent sale made the prime time news. We are so excited that fans will finally get the opportunity to step inside and play in the Heeler’s iconic family home for real life!
Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ
We are thrilled to collaborate with BBC Studios to bring Bluey’s World to Brisbane. With Bluey’s World, we’re inviting fans to come and play in Bluey’s iconic home, which will be an unforgettable day out for all ages.
Andrew Kay, Producer, Bluey’s World
Bluey is globally adored and arguably our most famous Queenslander, from her Brisbane home and beyond, it’s such a treat seeing our state’s landscape immortalised in Bluey’s adventures, episode after episode.
Michael Healy MP, Queensland Tourism Minister
Bluey’s World will be truly captivating, giving fans an unforgettable and immersive experience, it is such a draw card to drive visitation to Queensland.
Bluey is globally adored and arguably our most famous Queenslander, from her Brisbane home and beyond, it’s such a treat seeing our state’s landscape immortalised in Bluey’s adventures, episode after episode.
Bluey’s World will be truly captivating, giving fans an unforgettable and immersive experience, it is such a draw card to drive visitation to Queensland.
This special event is so highly anticipated on our calendar, we expect more than 200,000 visitors will enjoy Bluey’s World in its inaugural year, injecting more than $18 million into the local economy.
From this November, excited Bluey fans from around Australia and the globe will travel to our city, eager to experience the immersive Bluey spectacle. Bluey’s World places a global spotlight on Brisbane as an ever-evolving major events city.
Adrian Schrinner – Brisbane Lord Mayor
Brisbane is proud to support this unmissable homegrown event, and welcomes an influx of fans who will deliver a powerful boost to local business, filling our hotels, restaurants and lifestyle precincts, as they explore our unique tourism attractions.
But with any big property, which has proven to be one of the powerhouses of not only children’s television but ABC’s iView and Disney’s Disney+ streaming services – one hopes that Bluey’s World is not just a licensed event done with the mindset of capitalising on the show’s popularity, but remains faithful to the themes and style which has made Ludo Studio’s and Joe Brumm’s vision for Bluey so beloved. Time will tell, but I for one am excited to see the world of Bluey come to life in real life.
