SEGA has unveiled a fashion collaboration with streetwear brand Anti Social Social Club around their long-running Like a Dragon franchise, in particular its most recent release, Like a Dragon: Infinite Wealth. The collection is set to be available from 3rd March 2024 on Anti Social Social Club’s online store.
This will be a first-time collaboration between companies, and will draw inspiration from the franchises’ two main leads – Kazuma Kiryu and Ichiban Kasuga. Commenting on this partnership, representatives from both companies shared the below statements:
Like a Dragon has always pushed the boundaries of real-world and virtual collaborations, and this collection with Anti Social Social Club is an authentic expression of innovation and creativity in both spheres
SEGA of America
“Anti Social Social Club and Like a Dragon share a common customer and community, and we’re proud to bring them a first-of-its-kind fashion collaboration with SEGA and RGG Studio. Like all games in the Like a Dragon series, Infinite Wealth is bursting with energy and character. The pace and rhythm of life in Like a Dragon’s fictional urban environments evokes the spirit and vitality of what it means to live in a city. So much of the game’s ethos resonates with what Anti Social Social Club—and the streetwear community—stand for. Our collection with Infinite Wealth isn’t merch: It’s a must-have extension of the iconic game and characters into our world.
Anti Social Social Club
The collection will feature hoodies, t-shirts and button-downs, as well as accessories like bandanas and co-branded hats.
Take a gander at the merchandise!
