Even from the start, Microsoft have been promoting the Xbox One as not just a gaming console but an entertainment suite. While this may not necessarily have worked in their favor when they first launched the console, they have begun promoting the services that will be featured in the first wave of Entertainment apps set to hit the Xbox One in Australia between launch and Autumn 2014.
The local apps launching on the platform include the Network Ten’s tenplay (A part of the networks “TV Everywhere” strategy), SBS on Demand and Quickflix, with confirmation of additional global apps being available in Australia including TED, MUZU TV, Twitch, Crackle and Machinima. In addition to the entertainment apps coming from partners, Xbox One will also feature Xbox Fitness, Xbox Video, Xbox Music, Internet Explorer, Skype, SkyDrive and Upload.
Jeremy Hinton | Interactive Entertainment Business Lead at Microsoft Australia
Xbox One is designed to be the centre of the living room experience with gaming, television and entertainment. That’s only possible with great content, and we are thrilled to have such a strong line- up of local and international content available at launch in Australia.
All the entertainment apps coming to Xbox One will be integrated into the OneGuide, a personalised experience to view Xbox One content. With the power of Kinect, people will be able to use the improved Kinect sensor to their television experience with the sound of their voice or gesture commands
The strength of our local entertainment offering shows Microsoft’s dedication to providing Australians with a premium experience at launch, where they will be able to make the most of unique features like HDMI pass through, Skype on the big screen, instant switching through local and international content and all a simple voice command away. These entertainment apps are going to be totally new experiences for Australians when they see how they work with Xbox One
Rebekah Horne | Network Ten’s Chief Digital Officer
tenplay has been a hit with consumers since it launched in late September this year and we are delighted to be able to offer Xbox One users the tenplay experience. From November 22, anyone with an Xbox One console will be able to enjoy all their favourite Network Ten shows.
Marshall Heald | SBS Chief Digital Officer
Xbox One provides SBS with a great new opportunity to provide our audiences with on demand access to all their favourite SBS shows. Coupled with our recently unveiled 2013-2014 programming line-up that features more thought-provoking, powerful and daring commissioned content than ever before SBS continues to demonstrate its leadership as an innovative multi-platform broadcaster.
Stephen Langsford | CEO of Quickflix
The Xbox One is a great audience fit for Quickflix content and love the unique elements of the Xbox One, allowing people to multi task, take Skype calls and snap content while experiencing their favourite movie or TV show
