Sony Computer Entertainment Australia – the company behind the Australian distribution and publication of Playstation titles have today announced, citing official scan data from NPD Group Australia that the Playstation 3 established the sales leadership position for the 2012 calendar year.
Following the release of data from NPD Group Australia and the release of the Interactive Games & Entertainment Association (iGEA) 2012 market overview, the company have proclaimed that they have achieved a trifecta of wins across platform, hardware and software titles within the $1.161 billion dollar games retail industry in Australia.
The announced wins for the Playstation 3 include:
1. PlayStation 3 total platform performance – which aggregates platform hardware, software and peripherals – led the interactive entertainment market in Australia by achieving the number 1 industry platform position across both unit sales (25.3%) and driving the highest dollar value share (31.3%) for the industry.
2. PlayStation 3 hardware performed impressively, with PS3 ranking number 1 for both hardware unit sales (27% share), and again driving the greatest value share for the industry (32% share). Sales were buoyed by the release of a new form factor in 2012.
3. PlayStation 3 platform software also achieved the number 1 unit sales position for the year (28.9% share).
Michael Ephraim, the Managing Director of Sony Computer Entertainment Australia, whom is picture above had the following to say on this recent announcement by the company:
PlayStation 3 continues to power in Australia. Our sales leadership strength continues despite factors such as economic downturn, aggressive industry pricing and new competitor consoles being launched. PlayStation 3 sales continue to perform because it remains a great value, high definition entertainment solution for all Australian families that offers exceptional games, movies, TV and music experiences.
Moving into 2013, with AAA blockbusters on the horizon such as God of War®: Ascension, the critically acclaimed The Last of Us™, BEYOND: Two Souls™, plus more for the family with new titles for Wonderbook™, we plan to continue the PlayStation momentum and magic for our Australian customers.
We are also seeing accelerated growth in our online sales driven by an increased range of digital content and subscription products such as the PlayStation Plus program in Australia.
While all the announced “wins” were for the Playstation 3, there were subsequently no announcement yet – if any of sales achievements for the Playstation Vita.
