Royal Caribbean Invites Gamers to Experience Icon of the Seas On Fortnite Ahead of Its 2024 Debut

As someone who has spent many years constantly ‘plugged in’ due to work obligations, being on-call at a moment’s notice and on many occasions having my days off interrupted by phone calls, sometimes it is nice bidding the land adieu and going on a cruise. There are many options for cruise ship companies and ships to travel on, which target slightly different demographics and price points. Being once such company, Royal Caribbean has this week made a unique marketing push aimed at the gamer demographic, by making part of one of their upcoming flagship ships – Icon of the Seas – available to play in Fortnite through Fortnite Creative.

Aiming to feature 20 total decks (18 of which will be accessible to guests), 2,805 staterooms, support for 5,610 guests double occupancy, 7 pools, 9 whirlpools and 6 waterslides – along with 8 different “neighbourhoods” guests can explore while at sea, Icon of the Seas is set to be the first ‘Icon Class’ ship in Royal Caribbean’s line-up. These will be even bigger in scale than that of the current ‘Oasis Class’ vessels’ which are already heartily sized crafts – and even more than the Quantum-Class ships which we see over here in Australia. It is set to commence sailing in 2024.

While cruisers still have the better part of a year to wait until Royal Caribbean commence their debut sailing on the Icon of the Seas, gamers can experience virtual recreations of two of the ship’s eight neighbourhoods – Thrill Island and The Hideaway – in Fortnite. Built-in Fortnite’s Creative Mode, players can play hide-or-seek with their friends, or perhaps seek out and collect coins hidden around the locales. If you want to tour these areas, and other included points of interest such as the FlowRider venue, you can access it by using the code 2569-9622-8657.

While we hear ‘metaverse’ passed around as a buzzword a lot nowadays, this is a rather clever choice of Royal Caribbean’s, to engage with an audience who may not always engage with typical cruising marketing campaigns, and use a popular format to provide a sneak peek at what is still in active construction.

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