Let the Ad Campaigns Begin! First PlayStation 5 Global Ad Campaign Commences

Supporters of the PlayStation line of consoles are undoubtedly awaiting the moment that pre-orders for the PlayStation 5 (PS5) open up. But their hype may get a little bit higher from today with Sony Interactive Entertainment commencing their first global ad campaign for the next-generation console. According to Sony Interactive Entertainment, this is what they see their global digital ad as depicting:

In the first global digital ad for the PS5 console, players will see the new console’s features come to life through a young woman’s eyes and her movements. It starts as she walks across a frozen lake, feeling the crack of ice at her feet. As the character senses danger, the sudden explosive reveal of the kraken from the icy surface showcases the haptic feedback sensation that can be felt from the DualSense wireless controller for the PS5 console.

Sound then comes from all directions as the central character reacts to everything she hears – whether it’s coming from the front, the side, above, or from behind her – showcasing the PS5 console’s Tempest 3D AudioTech. Closing out the spot – as the central character draws her bow – the tension of her bowstring is a sensation players will also feel, made possible through the DualSense wireless controller’s adaptive triggers.

The PlayStation 5, along with its competitor the Xbox Series X, will be released worldwide starting at an unspecified date in the 2020 Holiday Season. As launch gets closer, expect more news over the coming weeks and months.

In a post made on the PlayStation Blog made by Vice President of Global Marketing Mary Yee, they also took the opportunity to share some comments by members of the game development community – particularly around the DualSense Wireless Controller and its built-in capabilities. A sample of them can be found below:

The haptic feedback precision allows us to do all sorts of new things. In Marvel’s Spider-Man: Miles Morales, we’ll be hinting to players which direction attacks are coming from by providing haptic feedback from the appropriate direction on the DualSense wireless controller. What does it feel like to use Miles’s stealth ability? How does a Venom Blast feel? Because of the high resolution of DualSense wireless controller’s haptics system, we can really push the dimensionality of the feedback. For instance, as you hold down Square to do a Venom Punch, you feel Spider-Man’s bio-electricity crackle across from the left side of the controller, culminating in the right side on impact.

Brian Horton – Creative Director on Marvel’s Spider-Man: Miles Morales

Just as the name “trigger” suggests, the main use of the DualSense wireless controller’s adaptive triggers in Ghostwire: Tokyo is for “active” actions—to shoot or trigger something—and we also use them to create the sensation of recoil. We’re also looking at ways to take advantage of the adaptive triggers to express a sense of persistent energy, or a balance of forces if you will, and for perhaps actions such charging, loading, and a sense of accumulation of power or energy for things.The haptic feedback, in comparison to the vibration function of previous generations, allows us to utilize a much wider range, starting from a very strong vibration that is much more powerful than before, down to extremely light vibration. This way we can offer players very detailed, “textured” nuances. Because of this, our approach is different – it isn’t a transient or a constant vibration level anymore, it allows us to meticulously adjust the feedback throughout the game.

Kenji Kimura – Director of Ghostwire: Tokyo

Adaptive triggers have enabled us to provide sensations which match what Sackboy would feel in game. For example, when picking objects up, there is a tension to each press which conveys that the little guy is struggling to carry it. Similarly, when equipped with the grappling hook, R2’s ‘Weapon Mode’ makes the player feel like they’re actually firing it themselves.

Ned Waterhouse – Design Director at Sumo Digital


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