Both Sony Computer Entertainment Australia and SCE Europe are celebrating today, with the Playstation 4 finally hitting PAL markets. Now available in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the United Kingdom at a suggested retail price of GBP £349 (AUD $549.95) and EUR €399, the console enters direct competition with their next generation rivals the Xbox One. While the console comes with around 20 first and third party titles, they hope to bring more than 30 to the market by the end of the year – and many more as the console is released in the Japanese market and next-gen gaming gathers momentum.
Jim Ryan | President and CEO of Sony Computer Entertainment Europe
It has been an exciting time for all of us at PlayStation, and after the successful launch across United States and Canada we could not be any more proud to be introducing the PlayStation 4 to our region today. PS4 has been designed with gamers at its heart, and it is the PlayStation fans that help make these occasions so memorable. We have been overwhelmed by the unprecedented demand for PS4 and we are committed to try and meet those demands.