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Dick Smith and Sony Computer Entertainment Australia Team Up For Playstation 4 Official Midnight Launch, Contest and Pre-Orderless PS4 Console Availability



Will you be in Sydney for the midnight launch of the Playstation 4 on Thursday night? Do you not have your pre-order down for a launch console? Do you fancy winning a trip to E3 2014? If you have said yes to any of them then you may be interested in attending the official Playstation 4 launch event held at Dick Smith’s Sydney Central Store, Westfield CBD on Thursday night from 9:30PM.

To celebrate the launch of the Playstation 4 in Australia this week, Sony Computer Entertainment have confirmed that there will be 300 consoles without pre-orders attached to them available at the official launch event – all available to take home after midnight. Given that waiting lists for the console are now backed up until March 2014, this may be the only opportunity to get your hands on one without a three – four month long wait. To go in with the opportunity, check out the event page HERE and answer in 50 characters or less “What PS4 game are you most looking forward to and why?”.

DO NOTE that asides from one lucky winner, the other 297 winners will need to pay for the console that is going for a recommended retail price of $549.95 – and is for the right to purchase the console. The most creative entry is also set to be invited to attend E3 2014 in Los Angeles next year.

Michael Ephraim | Managing Director at Sony Computer Entertainment Australia

The anticipation is really building for this Friday’s launch of PS4 in Australia. I have lost count of how many times I have been asked by someone where they will be able to get their hands on one for launch day. The team at Dick Smith have opened up the chance for people to buy one for launch but also the chance to win one of a number of consoles on offer as prizes. We are helping them celebrate this fantastic opportunity for gamers by offering up the prize to head with our team over to the gaming mecca that is E3 next year.

Founder of The Otaku's Study. I have been exploring this labyrinth of fandom these last fourteen years, and still nowhere close to the exit yet. Probably searching for a long time to come.


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