Bethesda Unveils Custom DOOM: The Dark Ages Harley-Davidson Motorcycle Ahead of Game Launch

Ahead of the upcoming release of DOOM: The Dark Ages on 15 May 2025, Bethesda has revealed a one-of-a-kind Harley-Davidson Sportster S motorcycle inspired by the medieval, demon-slaying aesthetic of the latest entry in the DOOM franchise. The unique design merges the craftsmanship of Harley-Davidson with the visual direction of DOOM, seeking to offer fans a fusion of power and style.

Designed by artists at id Software and built in collaboration with Harley-Davidson, the motorcycle integrates game-inspired elements throughout its design. The front of the bike features a custom dashboard designed around the head of Serrat—a mechanised dragon featured in the game—whose open jaws house the bike’s headlight. Additional details include demon rune decals, glowing neon lighting, and LED projections that resemble the dragon’s wings. Matching accessories, including a helmet and leather jacket, have also been created to complement the bike’s thematic elements.

Australian fans will have the opportunity to see the motorcycle up close during an exclusive launch event at Culture Kings on George Street, Sydney, on Friday 16 May 2025 from 7.00 pm to 9.00 pm AEST. The event will celebrate both the game’s release and a newly launched DOOM-themed apparel line available in-store. Attendees can expect a fully themed experience featuring photo opportunities, metal music, art installations, and more.

Nigel Keough, Managing Director of Harley-Davidson ANZ, spoke positively about the collaboration, sharing:

It is fantastic to see the transformation of what is already an iconic motorcycle into something out of this world. The team at Bethesda have done an amazing job in the creation of a custom design Harley-Davidson Sportster S, inspired by the DOOM Slayer’s dragon. We’re thrilled to be able to provide the opportunity for a lucky fan to ride this piece of gaming history on two wheels.

Simon Alty, Vice President and Managing Director (APAC) at Bethesda Softworks, also commented:

Creating this DOOM: The Dark Ages motorcycle with the support of Harley-Davidson is truly a match made in Hell. The iconic motorcycle brand is renowned for its power and style, much like our legendary DOOM Slayer. What better way to celebrate the launch of the latest DOOM instalment than with an incredibly powerful mecha-dragon motorcycle. We’re thrilled for all the fans to witness this mythical beast brought to life.

Attendees at the event will also have the chance to enter a giveaway for the custom Sportster S motorcycle, along with themed leather jackets, helmets, limited-edition t-shirts, and DOOM: The Dark Ages Collector’s Editions.

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Image Credit: Dan Gosse

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