Racing into its seventh season, Ubisoft has confirmed that The Crew Motorfest is turning its attention to the legacy and luxury of European performance vehicles, with a spotlight firmly on Ferrari. Available now across all supported platforms, this update invites players to take a deep dive into automotive heritage through new content, quality-of-life improvements, and a rotating series of themed challenges.
One of the substantial additions of this season is the introduction of the Enzo Ferrari Museum to the game’s Maui setting. Inspired by the real-life Maranello exhibition, this virtual space anchors the “Ferrari Supercars” Playlist – a curated journey through the brand’s past, present, and future. As players progress through this experience, they’ll drive iconic Ferrari models and even get early access to the Ferrari F80. Completing the playlist unlocks the Ferrari 288 GTO (Street Tier 2) for the player’s garage.
Players will be accompanied by Michele Pignatti Morano, Director of the Ferrari Museums, who lends his voice and insights on the company’s storied history, design ethos, and cultural impact.
Following Ferrari’s time in the spotlight, Ubisoft plans to keep the celebration of European motoring alive with “Luxury Chronicles: Europe,” launching on 6 August. This new playlist shifts focus each month, offering themed content that explores different national styles. With new chapters released weekly through October, players can tackle 13 events in total and potentially earn up to one million in-game bucks for completing them all.
Season 7 will also add 17 new vehicles to the roster, bringing the total vehicle count to 784. Year 2 Pass holders can look forward to early access to a few high-performance additions, including:
- Ferrari F50 (Street Tier 2) on 3 July
- Genty Automobile Akylone (Hypercar) on 7 August
- Audi R8 LMS GT2 (Racing) on 4 September
- Triumph Rocket 3 R (Street Tier 2) on 2 October
Beyond new content, Ubisoft Ivory Tower is continuing to respond to community feedback with refinements to gameplay systems. The Fast Fav system has been reworked to allow for more granular customisation, making it easier for players to swap vehicles on the fly. For those seeking a more cinematic experience, the newly added “Immersion Mode” can strip away HUD elements for a cleaner look. Competitive play has also seen some enhancements, with the Grand Race mode receiving new modifiers, dynamic formats, and the introduction of Spectator Mode, complete with split-time tracking.
