With the advent of online gaming, faster internet connections and a very active gaming culture, one of the big elements defining the industry in the 2010s and 2020s is Esports and Competitive Gaming. While Ubisoft has had teams dedicated to these for a while now, the developer/publisher has started off 2022 by confirming the team will be reshaped into one ‘Esports and Competitive Gaming’ division. According to Ubisoft, this will be “a newly consolidated global team which, while continuously developing Ubisoft’s competitive gaming activity in local territories through regional and local experts, will work towards one common objective, shaping the future of esports and competitive gaming at Ubisoft, and deliver on the company’s mission: enrich players’ lives by creating memorable and meaningful experience, on all levels of competition”.
François-Xavier Deniele, at the forefront of all strategic topics since the early days of esports at Ubisoft and orchestrating the company’s esports operations in the EMEA region for the past 6 years, has been appointed Senior Director, Esports and Competitive Gaming. He will now oversee all aspects of esports and competitive gaming at Ubisoft and lead the team as it takes on current and upcoming challenges and opportunities across all esports and competitive gaming strategic topics.
To be precise, the objectives of the new team includes:
- Building thriving and inclusive competitive ecosystems for Ubisoft’s portfolio of competitive games, for fans to engage and take part in, and for organizations and sponsors to grow in. Whether looking at our most mature esports scenes such as Rainbow Six Siege’s, Brawlhalla’s and Trackmania’s, or other existing and future competitive games, we are dedicated to grow each competitive ecosystem into reaching its full potential.
- Creating a multi-year plan with competitive activities, tournaments and leagues adapted to all, and a clear path from amateur to professional play, that inspires and engages players across the world.
- Providing superior entertainment value and service to Ubisoft’s audience, through a diverse esports product offer, premium broadcast and event production, entertaining content, and a strong local presence allowing local communities to enjoy activities and content tailored for them.
- Leveraging new opportunities by accompanying early on Ubisoft’s development and editorial teams across Ubisoft’s worldwide network of development studios, to collaborate on competitive games’ vision, scope and features, as well as revenue-sharing in-game items strategies.
- Implementing, in collaboration with partners and organizations, healthy and sustainable esports business models and revenue streams, that contribute to create a mature and virtuous environment for all.
Further shared by Ubisoft:
Expect to hear more from this division in the coming months and years.