PlayStation 5 Marketing Campaign – ‘First Play’ with Nick Kyrgios

With both the PlayStation 5 and Xbox Series X both on the market now and the profitable holiday season just ahead of us, gaming fans should expect to see new ad campaigns roll out from both Sony Interactive Entertainment and Microsoft – especially as stock availability for each improves.

One of the latest marketing campaigns from the team at Sony Interactive Entertainment Australia is the above “First Play” video involving Australian tennis star, Nick Kyrgios, chronicling his first play of the PlayStation 5. According to SIE Australia, they “capture his genuine reactions and excitement playing the highly anticipated next-generation video game console for the first time in Australia”.

PlayStation 5 Marketing Campaign - 'First Play' with Nick Kyrgios 1
Why can’t my gaming setup be this neat and tidy

In the video, Nick gets a closer look at PlayStation 5 and its exciting new features, while sharing insights into his passion for gaming and his competitive nature on and off the tennis court. He takes viewers through his experience of playing Call of Duty: Black Ops Cold War and Devil May Cry 5 showing first-hand how the DualSense wireless controller delivers a new feeling of immersion to players while gaming.

Sony Interactive Entertainment Australia

Curious about my thoughts on the PlayStation 5? I thought so! Click HERE to read my full first impressions review following its launch last week.


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