Electronic Arts Rebrand EA Access and Origin Access Services

In the past, video game developer and publisher Electronic Arts has run subscription services such as EA Access and Origin Access Basic, designed to grant players access to a catalogue of games and other perks for a flat monthly rate. Unifying their existing services under one banner, it was today announced that both services will come under the ‘EA Play’ Brand.

EA Play in its new form is described by Electronic Arts as “a game subscription service that makes every game more rewarding with access to exclusive player challenges, in-game rewards, member-only content and a library of top titles including The Sims 4, Need for Speed Heat, Titanfall 2 – and some of EA’s most fabled franchises like Battlefield, Star Wars Battlefront and Plants vs Zombies“.

Some of the in-game perks available to subscribers include:

Madden NFL 21 players get to start their season early on August 21st, as well as enjoy EA Play Challenges, a launch-day pack in Madden Ultimate Team, three Gold Team Fantasy Packs each month, plus additional in-game benefits that will give you a boost on the field.

FIFA 21 players will get early access to the trial starting October 1st with pre-launch challenges to unlock bonuses and additional benefits all season long including FIFA Ultimate Team Season Objective XP boosts.

Star Wars: Squadrons players will receive in-game perks through vanity items like the Interceptor Elegance Helmet and the Ashen Monarch Starfighter Paint Job Set.

The service can now be subscribed to on the PlayStation 4, Xbox One and Windows PC via Origin, with a Windows PC via Steam service in the works. An EA Play membership is available for $4.99 a month. EA Play Pro membership, with full access to all of EA’s new titles, is $14.99 a month or $99.99 a year.

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