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Destiny Sells More Than 1/2 Billion Dollars of Stock on First Day of Launch


[utube url=”https://www.youtube.com/watch?v=gz_vr08UCY8″]

Recorded footage from EB Games Australia Sydney Launch

Showing that the expectations of Activision and Bungie were met, the companies have confirmed that they have sold more than $500 million worth of Destiny games through retail stores and first parties worldwide as of launch day. An impressive feat showing that gamers do have very high expectations for the game… which hopefully have been met.

This figure was complemented by over 11,000 midnight launches around the world, with fans in more than 178 countries accessing the game from Day One.

Bobby Kotick | CEO of Activision Blizzard

Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny. This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.  The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.

Eric Hirshberg | CEO of Activision Publishing

Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one. Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.

Destiny Sells More Than 1/2 Billion Dollars of Stock on First Day of Launch 3
Founder of The Otaku's Study. I have been exploring this labyrinth of fandom these last fourteen years, and still nowhere close to the exit yet. Probably searching for a long time to come.

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