BBC Studios is thrilled to announce the launch of Bluey’s World, a groundbreaking immersive experience that will transport fans into the heart of Bluey.
Fiona Lang – General Manager, BBC Studios ANZ
Bluey’s World is not just an experience; it’s a celebration of the heartwarming moments that make Bluey so authentically Australian and that bring to life the joyful simplicity that can be found in families around the world. Join us on this one-of-a-kind adventure, where the world of Bluey comes to life in real life.
Our Government has backed Bluey from the very beginning. Brisbane is at Bluey’s core and now the show is a global sensation, we want to invite fans from around the world to come and experience Bluey’s home.
The Honorable Annastacia Palaszczuk MP – Premier of Queensland
Queensland is a world-class place to live and play and I truly believe that is a big part of why Bluey has captured fans around the world.
Brisbane and our great Queensland lifestyle are the obvious choice for the world debut of Bluey’s World. The world-famous Brisbane-based Heeler family has taken global TV and streaming by storm with many embedded animated references in the show to the Queensland capital’s landmarks and lifestyle.
The Honourable Stirling Hinchliffe MP – Queensland Tourism Minister
Bluey’s World is where Australian and overseas families can connect with their favourite Heeler household and explore Queensland’s world-class visitor experiences.
This is a huge win for fans and tipped to be a huge success for Queensland tourism operators too with Tourism and Events Queensland predicting Bluey’s World will generate up to $18 million in visitor spending.
Additionally, Lord Mayor of Brisbane Adrian Schrinner has shared that the exclusive Bluey’s World experience pays homage to the city’s most beloved export
Bluey is a homegrown Brisbane superstar who has captured the imagination of families worldwide. With an audience that spans more than 60 countries, Bluey’s World is a unique and significant tourism offering that will draw people to our city from around the globe while giving residents more to see and do here in Brisbane.
Adrian Schrinner – Lord Mayor of Brisbane
We’re proud to support this world-first event, which will create local jobs and inject millions into our economy, with our restaurants, hotels and tourism experiences benefiting from the influx of excited Bluey fans.
