In August 2024, Brisbane is set to be the exclusive host to a world-first attraction dubbed Bluey’s World, pitched as an immersive experience celebrating the popular TV show Bluey. This unique event will be situated in the Northshore Pavilion, a custom-built venue covering 4,000 square metres in Brisbane’s emerging arts and entertainment district, Northshore.
Bluey’s World is set to offer both its youngest and unashamedly oldest fans alike, an extraordinary journey through life-size recreations of iconic settings from Bluey. The experience includes detailed replicas of Bluey and Bingo’s bedroom, the family living room and kitchen, and the iconic Poinciana tree in the backyard. Interactive play elements and soundscapes are set to enhance the experience, bringing beloved episodes to life. Additionally, the venue will feature a café, gift shop, playground, and options for booking birthday parties.
The connection between Bluey and Brisbane is significant, as not only is the creative team based in the city, but the series itself primarily takes place in a reimagined but very familiar animated version of the city. This connection is celebrated with the city being the first to host Bluey’s World.
Bluey is an Emmy Award winning children’s animated show who for many needs no introduction. The animated children’s television series is the brainchild of Joe Brumm and produced by the Emmy Award-winning Ludo Studio. The series, spanning 151 episodes across 3 seasons has been co-commissioned by ABC Children’s and BBC Studios Kids & Family, and follows the story of the titular Blue Heeler dog, Bluey, who lives with her Mum, Dad and her little sister Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. Arguably the most iconic children’s works so far for both the 2010s and 2020s, it has grown into a multimedia empire which spans video games, a theatrical productions, a tonne of merchandise and much more. But even as the franchise has deviated out to other formats, it has never lost a fragment of its charm.
The creation of Bluey’s World is a collaborative effort between Ludo Studio, the original producers of Bluey, and HVK Productions, with support from BBC Studios. The Queensland Government, through Tourism and Events Queensland, and the Brisbane City Council, via the Brisbane Economic Development Agency, have also backed this project.
Commenting on the announcement, Ludo Studio shared:
Ludo Studio are excited to work with the talented teams at HVK Productions and BBC studios to create an extraordinary experience which will give fans a unique opportunity to explore Bluey’s house for real life in her hometown of Brisbane.
While Andrew Kay, producer at HBK Productions added
Set to open in August 2024, Bluey’s World promises to delight audiences of all ages. From life size sets and interactive play, with a touch of theatre – get ready to step inside Bluey’s home, and immerse yourself in the joy of this beloved TV show.
With such a substancial announcement, you can bet that many involved in bringing Bluey’s World to Brisbane have comments to add to this announcement, which you can read by clicking over to the next page. But for now, fans should keep an eye out on the event’s official website and join the official waitlist to be informed the second ticket bookings go live.
