HoYoverse’s urban fantasy ARPG Zenless Zone Zero has teamed with Aston Martin on a one off Aston Martin Vantage coupe themed around the in game faction Victoria Housekeeping Co., set to be unveiled at gamescom 2025. The hand wrapped show car, featuring Lycaon and Rina artwork created by the Zenless Zone Zero art team, will appear at the game’s booth in Hall 6, booth C 031.
The collaboration aims to balance Aston Martin’s racing aesthetic with Victoria Housekeeping Co.’s refined visual motifs. According to the studio, character emblems, stylised motifs and signature elements were flattened and symbolised to sit within the Vantage’s body lines, with details such as a pink “Z” slash used to convey speed and motion.
Visitors to the Zenless Zone Zero booth can complete check in missions for a chance to win prizes, including a 1:18 scale model of the Aston Martin Vantage. While supplies last, participants will also receive one of three items, a collaboration poster, a collaboration postcard, or a collaboration holographic card in a collector’s edition finish.
A global social media contest will run alongside the on site promotion, offering fans the opportunity to win a hand crafted 1:18 scale model featuring the Victoria Housekeeping Co. design.
According to the Zenless Zone Zero visual team involved in this collaboration:
This collaboration transcends a conventional ‘itasha’ approach. Our ambition was to find the perfect equilibrium between the vibrant energy of our urban fantasy ARPG and the sophisticated world of high performance automobiles. We built our design foundation on Victoria Housekeeping’s iconic emblems, stylized character motifs, and signature elements, exemplified by dynamic touches like the pink ‘Z’ slash that transforms a character’s gaze into a speed line, like a blade slicing through the air.
