A fun promotional and awareness opportunity for both organisations, video game developer HoYoverse and the iconic Discovery Channel has today announced a collaboration around Genshin Impact, dubbed the ‘Teyvat Nature Discovery Tour’. This event is designed to raise awareness for a variety of natural habitats and inspire awe for the beauty of nature.
Celebrities and in-game characters alike will unite to focus on the “beauty of nature on Planet Earth and in the world of Teyvat” through offline benefit sales and online events – giving fans the chance to also win rewards and do their part in protecting the natural world.
The eight minute documentary, ‘Voices of Nature’ seeks to take a playful approach to various natural landscapes in a simultaneous live session – informing the audience about their respective roles in nature and why they are important to humans, before being shown in the editing room chatting with the film director. This video features a range of celebrities including Kit Harington, Lily Cole, Max Djenohan, Kate Humble and Ed Stafford.
Starting March 16, the “Discover Traces, Explore Nature” web event will offer Primogems and the exclusive Serenitea Pot Furnishing “Let the Desert Bloom” for those who manage to complete online challenges with Kaveh, the spokesperson of the tour. Five in-game characters will also be present in the event (Beidou, Kokomi, Albedo, Tighnari, and Candace), each of whom will represent and discover one of the five habitats in Teyvat side-by-side with fans and gamers
In addition, the “Teyvat Nature Discovery Tour” Offline Benefit Sale will take place in France, Germany, Italy, Korea, and the UK for a limited time. A wide selection of Genshin Impact merchandise will be sold on a first-come-first-served basis, and revenue from offline merchandise sales will be donated to the rainforest conservation organization Cool Earth. Information on each of these events / pop up stores/locations can be found below:
France: Mar 30, 10:00 – 20:30 and March 31, 11:00 – 19:00 at Westfield Forum Les Halles, 101 Porte Berger, 75001 Paris
Germany: Mar 16-17, 10:00 – 19:00 at Genshin Impact Pop Up Store, Rosa-Luxemburg-Straße 9 – 13, 10178 Berlin
Italy: Mar 29-30, 9:30 – 21:00 at Centro Commerciale Aura, Viale di Valle Aurelia, 30, 00167 Roma RM
Korea: Starting April 13, 10:00 – 22:00 every day at Genshin Impact Café, 158 Wausan-ro, Mapo-gu, Seoul
UK: Mar 15 – 16, 9:00 – 21:00 and Mar 17, 12:00 – 18:00 at Westfield Stratford City, 157
Montfichet Rd, London E20 1EJ
