Claiming that they are the “first major studio” in the industry to do so, Toei Animation has today confirmed that they have commenced a direct-to-consumer strategy in Latin America markets. This started with the launch of dedicated Spanish social media platforms for Toei Animation on Facebook, Instagram and Twitter. According to them, “Latin American fans will not only enjoy robust mix of company and series-specific news and information as well as special regional content but also have an opportunity to comment and interact with other fans”. This strategy is being spearheaded by Toei Animation’s US subsidiary, who will also manage the new social media channels going forward.
Today’s news is on the heels of two recent Toei Animation LATAM headlines regarding its Sailor Moon and Saint Seiya franchises. On February 18, promoter LoveJapan Entertainment announced the premiere date for the first official “Saint Seiya: Knights of the Zodiac” (known in Mexico as “Los Caballeros del Zodiaco”) concert in Mexico – “Los Caballeros del Zodiaco: Pegasus Fantasy” Symphonic Experience will open September 3 at Arena CDMX. And on March 10, Netflix revealed that all three seasons of the hit series “Pretty Guardian Sailor Moon Crystal” will soon be available to LATAM customers in both Spanish sub and dub as well as Portuguese sub and (for the first time ever) dub. Hopefully for consumers in these markets, more Toei Animation properties will be made available in the future.
Anime is incredibly popular across Latin America and the region is home to one of the biggest fanbases of Toei Animation properties outside of Asia. With so many exciting things on the horizon from the Studio, including new movies from both Dragon Ball Super and One Piece, it’s the perfect opportunity to connect and engage with Spanish-speaking fans and consumers across Latin America.
Lisa Yamatoya – Director of Marketing and Licensing for Toei Animation
