After dubbing their 2023 annual fan celebration with the most uplifting and heartwarmingly melty ‘Fast. Friends. Forever’ which highlighted the special bond of friendship that Sonic, Tails, Knuckles and Amy Rose share with their fans, SEGA has opted for their 2024 fan celebration program to focus more on the relationship between Sonic and Shadow — Fearless: Year of Shadow.
This coincides with the upcoming release of Sonic x Shadow Generations, and the planned release of the feature length film Sonic the Hedgehog 3 which introduces the ‘Ultimate Lifeform’ into the movie’s chronology for the first time. The campaign sets out to celebrate “what it means to be Fearless and embracing your inner Shadow by bravely facing challenges head-on”.
This campaign is primarily based around the aforementioned game release and the film, but will also encompass a number of other video game and real life engagements including:
Motorcycle Tour: A custom-built Shadow-inspired motorcycle is set to appear at MotoGP.
Mobile Game Events: Play the Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants including Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot!
LEGO: Shadow the Hedgehog fans can create endless stories with the LEGO Sonic the Hedgehog toy set and make “a fun Shadow the Hedgehog Escape plan”.
Sonic Symphony World Tour: Experience the magic of Sonic’s greatest moments on the big screen with a rock band and live symphony orchestra. The world tour will now feature original Shadow scores along with some of his coolest moments on screen.
More information on these engagement opportunities will be shared via the official Year of Shadow event website HERE.
