Although some could argue that the slogan is not entirely accurate, with the lack of PlayStation 5 units coming up to the console’s first anniversary still being rather prevalent, Sony Interactive Entertainment has released a new global ad campaign for the PlayStation brand with the message “Play Has No Limits”. This new campaign, coming in at just over two and a half minutes in length, can be viewed below:
Below is what SIE had to say about the campaign:
Welcome to the city where play is elevated to extraordinary new heights. Where every move is crucial and the game means everything.
This new film for Sony Interactive Entertainment, the maker of PlayStation, takes the viewer on a journey through a city like none other. A world that is uniquely PlayStation and shows what can happen when play is taken to an unprecedented level.
This powerful new spot ignites the feeling of exhilaration that comes with PlayStation’s unapparelled gameplay experiences, as dozens of elaborate characters travel through a city laid out like a chessboard.
The film tells the story of two rival Kings, who battle in through an epic game and follows the progress of a Pawn, the most unassuming piece on the board, as she makes her way through the city. On her way she encounters different challenges posed by the opposition, but ultimately makes her way to the rival King’s penthouse to win the game for her team.
My thoughts? Well… I for one think that they need to adapt this concept into a video game. Chess 2.0 like this would be quite interesting.
This PlayStation Spot was the latest work from creative agency adam&eveDDB, based out of London, United Kingdom.
