Koei Tecmo Games, the publisher of game series such as Nioh, Dynasty Warriors and Atelier have announced a distribution partnership with Bandai Namco Entertainment Europe, under which Bandai Namco subsidiaries will manage trade activities for KOEI TECMO’s physical game releases across multiple territories from 1 January 2026. The agreement spans France, Belgium, The Netherlands, Luxembourg, Germany, Austria, Switzerland, Spain, Italy, Sweden, Denmark, Finland, Norway, Iceland, Poland, Slovakia, Hungary, the Czech Republic, Australia, and New Zealand.
This update will, for example, see Bandai Namco Entertainment Europe support the release for Nioh 3, which is set to hit store shelves in Early 2026.
Introducing the partnership, Bandai Namco highlighted confidence in its regional teams and track record, with VP of Business Development and the Southern European Market, Alberto Gonzalez Lorca, sharing:
Getting the trust from an established Japanese publisher like KOEI TECMO is a testament of the fantastic work our local sales teams have been doing for all our partners in the past years. We’re humbled to take the responsibility to bring the fantastic content from KOEI TECMO to market.
KOEI TECMO framed the collaboration as an expansion of its retail reach across EMEA and ANZ, with General Manager Toshiaki Inoue sharing:
We are thrilled to join forces with Bandai Namco, whose outstanding regional expertise and trusted distribution network make them the ideal partner to expand KOEI TECMO’s retail reach across EMEA and ANZ. This collaboration marks an exciting new chapter built on shared values and trust
