Seeking to showcase “the importance of the performing arts to Victorians as it looks towards a future reopening”, Arts Centre Melbourne have this morning launched a new storytelling campaign titled Together Experiences. This is pitched as “an emotive series of short films created pre-COVID by Melbourne-based agency, Brands to life” and sets out to “[shine] a light on the unique and positive impact of the performing arts on the state’s diverse community.
The first three films offered focus on three individuals, whose lives have been “significantly impacted by the performing arts and Arts Centre Melbourne”. These include choreographer Stephanie Lake who discusses the creation of her large-scale work Colossus, Lauren Hayes who discusses how audio description makes her theatre experience complete while being blind, and Thomas Smith who discusses Arts Centre Melbourne’s Tech Connect Regional Training Program which allowed him to pursue his dream of working in theatre from his home in Swan Hill.
These three videos along with others in the Together Experiences film series are planned to be offered over the next nine weeks, leading into a time when Arts Centre Melbourne are hoping to begin welcoming both artists, creatives and the public back into their venues. This ultimately is marketing-oriented content, and will become a part of ACM’s digital marketing campaign, but will also be on display via their website and the venue’s digital screens.
Since we closed our doors last year, COVID-19 has separated us: artists and arts workers from stages, audiences from venues. These films speak directly to our role as Victoria’s arts centre – a gathering place connecting all Victorians with the art that inspires them, and artists, makers and presenters with the stages where they belong.
Claire Spencer AM – CEO of Arts Centre Melbourne
