New Relationship Forms Between Wicked the Musical and M·A·C

With their Sydney season well and truly underway, the producers of Wicked the Musical has confirmed they’ve united with beauty brand M·A·C Cosmetics, which will see a number of activations, activities and opportunities take place in the coming months.

The partnership commenced today with a takeover of Myer’s Sydney City Flagship store (pictured to the left). Via the Myer activation, running until 2 October 2023,  shoppers will have the opportunity to view some of Wicked’s costumes in the windows.

Additionally, this partnership will see M·A·C Cosmetics become the ‘official make up partner’ of Wicked, with their products used by the cast backstage. Between 22 and 24 September, interested people can head to the M·A·C counter at Myer Sydney City for a complimentary Lip Service to find your signature lip look, be it Elphaba or Glinda.

Commenting on this partnership, John Frost (Co-Producer on Wicked) shared the following:

I’m very excited that WICKED has partnered with such an iconic global brand as M·A·C in this unique partnership. With M·A·C products used by the WICKED cast backstage, it’s a perfect collaboration.

Wicked the Musical is currently being performed at the Sydney Lyric Theatre, and is expected to run until at least 31 December 2023. Additional extensions or legs of the new Australian tour have yet to be confirmed.

More Recent Posts

HIDIVE Adds I Parry Everything! To Their...

Sharing a new sneak-peek at what they have in-store for especially shonen anime fans on their anime streaming platform...

Ghost of Tsushima Director’s Cut Now Available...

Sucker Punch Production's 2020 action-adventure game Ghost of Tsushima is, for the first time, now available on the PC,...

The Quintessential Quintuplets Duology Coming to Switch,...

In a bit of a last-minute announcement, Spike Chunsoft has today confirmed that they will be bringing the duology...

Assassin’s Creed Shadows Headed to Japan in...

Today, Ubisoft announced that the next instalment in the long-running Assassin's Creed action-adventure franchise, Assassin's Creed Shadows, will be...

Demon Slayer -Kimetsu no Yaiba- Sweep the...

Shortly following the game's debut release on the Nintendo Switch, SEGA has announced that Demon Slayer -Kimetsu no Yaiba-...

Australian Production of Musical ‘TITANIQUE’ Headed to...

Michael Cassel Group, the producer behind major Australian productions such as Harry Potter and the Cursed Child, Hamilton, &...

PlayStation Plus Game Catalogue Update for May...

PlayStation Plus subscribers of the 'Deluxe' and 'Extra' tiers have some new games to look forward to come next...

Xbox Marks Global Accessibility Awareness Day With...

One thing I have appreciated Xbox doing for quite a few years now is their initiatives towards making their...

Xbox Team Confirm Inclusions to Xbox Game...

Microsoft's Xbox team have today shared which games will be made available and which games will be removed from...