Effective starting 1st April 2016, Sony Computer Entertainment (SCE) and Sony Network Entertainment International LLC (SNEI) will be forming Sony Interactive Entertainment LLC (SIE). This is a new company which will see the amalgamation of all business units belonging to both SCE and SNEI including hardware, software, content and national services operations. Essentially, this will be the group handling the PlayStation video game consoles and software. SIE will be headquartered in San Mateo, California, United States – while also having key global business operations in Tokyo and London.
The main corporate strategies of SIE are to retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users and drive ancillary revenue. SIE seeks to vigorously expand the PlayStation business by “delivering an integrated experience built around best-in-class games and network services to consumers worldwide”. In terms of a financial target, SIE will work on “expanding sales and operating income, and continue to target 1,400 to 1,600 billion yen for sales, and 5 percent to 6 percent operating income margin for the Fiscal Year ending March 2018”.
Andrew House | President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation
By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business. Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.
As Sony Interactive Entertainment is not being formed until April 2016, all tagging on The Otaku’s Study will reference Sony Computer Entertainment until this date.
