Based on the official gameplay demo from last weeks Electronic Entertainment Expo (E3 2013) in Los Angeles, Electronic Arts have today released their interactive trailer for Need for Speed Rivals. While not necessarily interactive in that you can choose what events occur during the trailer as others have, but instead gives you the option of jumping directly into either the Cop, Racer or All Driver feeds.
Need for Speed Rivals is currently in development by the team at Ghost Games and is set to go live on the Playstation 3, Xbox360 and Windows PC platforms from the 21st November 2013.