HomeVideo GamesSales Stats Place Playstation 3 as lead Australian Gaming Console in 2011

Sales Stats Place Playstation 3 as lead Australian Gaming Console in 2011

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Sales Stats Place Playstation 3 as lead Australian Gaming Console in 2011 1

Sony Computer Entertainment Australia today announced solid results for the 2011 calendar year, with the NPD Group Australia (A sort of market analysis group) confirming that the sales for the Playstation 3 gaming console outperformed the competition, with a 24.85% year-on-year uplift in unit sales as well as the greatest unit and value share to the Australian gaming industry at 25% and 31% respectively. Also interestingly enough (Although only in part by the PS3), Australia’s number one sold software title in 2011 was Call of Duty: Modern Warfare 3…. which also sold the greatest number of units on the PS3 format.

With an Australian installbase of almost 1.5 million consoles, the system offers high definition entertainment in the gaming market alongside Blu-ray disc capability along with access to digital services and content which seems to have also been a reason for increasing sales and is currently exclusive to the platform. In terms of their online revenues through the Playstation Network (Soon to be Sony Entertainment Network), they also mentioned in their press release increasing year-on-year growth.

Michael Ephraim, Managing Director of Sony Computer Entertainment Australia had this to say on the announcement:

Despite a very eventful year, these results signal the PlayStation platform’s leadership position in the interactive games category in Australia. The uplift on PS3 sales was no small feat, in fact, our percentage yearon-year unit growth was triple that of our nearest competitor. In 2012, we plan to further drive this position through our commitment to what PlayStation does best – delivering our customers quality, immersive entertainment experiences that set the benchmark for others to follow. This vision is both in the home, and very soon, on the go with PlayStation Vita which launches on February 23.

He also added:

We are leaders in interactive home entertainment. Now, there is a portable step-change coming. This year, PS Vita will provide the gold standard for customers who are seeking connected, uncompromised, immersive portable games experiences. When you look at the kind of gameplay possible with titles such as Uncharted, mobile devices just can’t deliver the breadth and depth of games experience that PS Vita can. Plus there’s Wi-Fi and 3G connectivity and integration of popular social apps such as Facebook, Twitter and Skype, which customers expect from a portable device.

 

Sam
Sam
Founder of The Otaku's Study. I have been exploring this labyrinth of fandom these last fifteen years, and still nowhere close to the exit yet. Probably searching for a long time to come.

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